LinkedIn Business Premium

Supercharge Your Networking and Professional Brand LinkedIn Premium Business is a mid-tier subscription plan tailored for small business owners, consultants, and proactive networkers. It bridges the gap between a standard free account and the heavy-duty (and more expensive) LinkedIn Sales Navigator. The plan is designed to remove the typical roadblocks that slow down organic networking, allowing you to effortlessly find, research, and contact the exact people you need to grow your business or personal brand.

Removing the Limits on Search and Visibility One of the biggest frustrations of a free LinkedIn account is hitting the “commercial use limit,” which abruptly stops you from running searches or viewing profiles once you hit a hidden monthly cap. Premium Business completely lifts this restriction, giving you unlimited people browsing. Alongside this is the 365-day profile viewer history. Instead of only seeing the last five people who clicked on your page, you get a full, year-long list of every single visitor. This essentially turns your profile into a warm lead generator, allowing you to see exactly which founders, recruiters, or potential clients are checking you out so you can strike up a timely conversation.

Direct Access with InMail and Open Profile Waiting for someone to accept a connection request can kill your momentum. Premium Business gives you 15 InMail credits every month (which roll over for up to three months), allowing you to bypass the connection phase and send direct, private messages to anyone on the platform. Furthermore, the subscription allows you to toggle on the “Open Profile” feature. This means anyone on LinkedIn—even people outside your network—can message you for free without spending their own InMail credits, making you highly accessible to inbound opportunities.

Deep Company Insights and Analytics Before you pitch a service, having the right context is crucial. This tier unlocks advanced Business Insights, giving you an under-the-hood look at company pages. You can track a company’s growth rate, see their employee headcount trends over time, discover average employee tenure, and analyze hiring trends within specific departments. This firmographic data allows you to personalize your outreach and sound incredibly informed when you finally make contact.

Brand Building and Skill Development Premium Business also comes with built-in tools to help you stand out from the crowd. You can add a custom Call-to-Action (CTA) button directly to the top of your profile, driving traffic straight to your portfolio, calendar link, or company website. Finally, the subscription includes unrestricted access to the entire LinkedIn Learning library. With thousands of courses taught by industry experts, you can continuously upskill, earning certificates that you can instantly display right back on your newly optimized profile.